About Us

Progressing Black as Luxury

As a luxury brand, we believe in producing the best quality of products. However, our brand isn't built on a product, it's built on the foundation of our story. 

Our Story: I want the youth to hear that they don't need to become products of their environment, instead they can create their own product. Even further, I want them to see more in themselves! Black does not have to be this 'ghetto' thing, instead you should see yourself as a luxury. You are not defined by your environment and your stereotypes. Black is Luxury!